Four Tips to Boost Sales: Spa and Massage Gift Certificates

Spa and Massage Gift Certificates are not only the perfect gift, they are one of the best ways to boost sales and expand your client base! Let's look at these top tips for boosting gift certificate sales: 1. Think about who will be buying you gift certificates and target you marketing to them. These are not necessarily people who would…

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Lucky Me?!

Lucky 🍀 ME!? I posted this photo of my old business card today with this message: One of my first business cards! Not to pretty, but it worked 👍 It worked BECAUSE I made hundreds of biz card magnets and put them in hundreds of vacation rentals. 💡If you are going to do something, go all in! 💙 Better done than perfect 👌 💃🏼 Keep going and…

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The importance of sending regular newsletters to massage and spa clients

The importance of sending regular newsletters to clients The Internet may have been with us a couple of decades now, but marketing has changed immensely since we first got to know our way around it. Online marketing, social media and email newsletters have made life so much quicker and easier for businesses, in health, beauty and wellbeing and otherwise. Many…

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Does email marketing still work?

Does email marketing still work? You might wonder what the benefits of sending newsletters and other types of email marketing are, now that there is a myriad of other ways to get your clients’ attention.  The fact is, with new apps and more useful software to make it easier, evidence shows that email marketing is here to stay… If you…

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Different types of email – and why it’s important to use them all

Different types of email - and why it’s important to use them all. Whether you are just starting out or you’ve been online and using email to market your business for a while, you probably wonder which type of email campaign is likely to be the most effective – and if there’s a way of communicating via email that works…

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Marketing, Business, Networking: It’s All A Risk and Scary, But…You Can’t Expand by Retreating!

What are we so afraid of anyway? Growing a business and being an entrepreneur isn’t for wimps. ​​​​​​​When things get tough and you have a slow week (or three or four) when your marketing just doesn’t seem to be working, and you don’t know what to do next, it’s tempting to retreat. ​​​​​​​It makes sense to conserve, and to save…

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