The importance of sending regular newsletters to massage and spa clients

The importance of sending regular newsletters to clients The Internet may have been with us a couple of decades now, but marketing has changed immensely since we first got to know our way around it. Online marketing, social media and email newsletters have made life so much quicker and easier for businesses, in health, beauty and wellbeing and otherwise. Many…

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Different types of email – and why it’s important to use them all

Different types of email - and why it’s important to use them all. Whether you are just starting out or you’ve been online and using email to market your business for a while, you probably wonder which type of email campaign is likely to be the most effective – and if there’s a way of communicating via email that works…

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Marketing, Business, Networking: It’s All A Risk and Scary, But…You Can’t Expand by Retreating!

What are we so afraid of anyway? Growing a business and being an entrepreneur isn’t for wimps. ​​​​​​​When things get tough and you have a slow week (or three or four) when your marketing just doesn’t seem to be working, and you don’t know what to do next, it’s tempting to retreat. ​​​​​​​It makes sense to conserve, and to save…

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Going Rogue! What if we could look at every part of our business as part of the journey and enjoy the process?

This past week, I’ve been on a family trip and managed to get a little sick as well! We left on Saturday (me and my kiddo) after a quick trip to see Def Lepard and Journey with my cousin! I was starting out exhausted and feeling pretty disorganized..... About 90 minutes into the trip we got on the freeway and back off…

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Grow Your Business through Mother’s Day Gift Certificate Sales

Mother's Day is right around the corner, and I can guarantee you that 90% of men and children have not done their Mother's Day shopping yet! Now is the time to get the word out about your gift certificates and about your specials. Make a plan to hustle and do that over the next few days, and really increase sales…

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Using Infographics to Promote Your Massage or Skincare Business

The Benefits of Using Infographics to Promote Your Massage or Spa Business Infographics are a mixture of pictures, data, and writing that are to visually communicate information to an audience. Infographics have more potential to “go viral” than other forms of data because they’re fun to look at, and get across the information quickly . There are many benefits to…

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Think Business Cards are outdated? Think again!

Think Business Cards are outdated? Think again! In these days of social media and smart phones, the humble business card seems to have gone by the way in terms of marketing. But for a massage or spa business, business cards are just as important as an up to date Facebook Page. They can be an inexpensive yet powerful way of…

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