Groupon tips for massage therapists. I have not personally done any Groupon deals, but a therapist asked about it on my Facebook Page and there were some great responses and advice.
Out of 32 comments 12 massage therapists said absolutely do not do Groupon type deals. Some of the reasons given were; the clients were difficult, the clients were mostly from out of town, were not good tippers, and very few rescheduled. A few therapists said that they got a few repeat clients but would not do another “deal” because it didn’t seem worth it in the end.
The therapists that said Groupon DID work for them had the following advice:
1. Offer a package of three sessions. This will cut down on out of town clients, and attract more clients that want regular sessions.
2. Have a re-booking plan when you do your offer. Some gave the same deal for a few more sessions, only this time no money was going to groupon. Some offered a different kind of discount package or bonus for rescheduling.
3. Decide on your deal, and do not let the groupon sales representatives pressure you to do a deal you are not comfortable with.
4. Do not give more than 50% off 40% is better.
5. Increase the value of your offer, by adding on several extras. For example adding back stones, and a back scrub can add $40 to your total price. One hour massage $80 pus $40 for the enhancements is a $120 service 40%off would be $62 you half would be $31. Versus just the $80 massage at 40% off you would end up with $24.
6. Don’t sell to many deals. Some therapists only did 50 total.
7. Think of it more as advertising than a money maker.
8. If people don’t redeem the offer you still get to keep the money, so that did increase the overall income for some therapists.
Some therapists mentioned that after doing their daily deal, they only got a couple of clients. The value of a really good client is amazing (and that is why we treat them like VIP’s). A weekly client over five years is worth $17,500 (average based on $70 50 weeks of the year) to your business. So that is just a different perspective to judge whether or not your deal “worked”.
The bottom line is it might work for you if you have a well thought out offer, and follow up plan. Good luck, and if you do a daily deal let me know how it works out for you!