You’ve spent all year building up your sales and getting your spa, massage and skincare clients on board with your services – so how can you make sure that they think of you first when it comes to Christmas gifts?
Client loyalty is gold in our industry; and the figures back it up. Some studies have shown that not only does your cashflow benefit from selling products and services in advance (with loyalty schemes and gift cards) but it’s also incredibly beneficial to your business as a whole – it can cost up to seven times more to acquire a brand-new customer than it does to keep a current one. Focusing your marketing efforts on keeping your existing clients is massively important, and one way that you can do that is by offering incentives like gift cards.
Again, there is data that supports this; First Data’s U.S. Prepaid Consumer Insights found that 68% of consumers said that gift cards were their preferred type of incentive. If you offer gift cards as an incentive, as well as promoting them as a Christmas gift idea for others, you can be sure that you’re offering your clients something that they actually want.
Christmas Gift Card Gold
Selling gift cards at this time of year also solves your clients’ gift problems; they love your services and want to share the experience with their family and friends, so offering gift cards is the perfect way to gain new clients from existing ones.
Gift cards do work exceptionally well in the beauty, spa and massage industries. People like to be spoiled at Christmas, and so what’s more of a treat than a pampering session, a massage, or a facial? They are great for people who don’t know what they want for Christmas; if you offer a gift card for a specific value they can choose the treatment they want. Or you can sell cards for specific services if a client prefers to treat someone they love to a type of massage.
Other Reasons That You Should Be Focusing on Your Gift Card Sales Include:
- You get the money paid upfront, which is great for cash flow in slower months.
- You get the chance to gain new clients from existing ones, at no cost.
- They solve clients’ gift problems, making them even happier clients.
Gift Card Terms and Conditions
When you’re promoting your gift cards, be sure to make the terms and conditions really clear to avoid any awkwardness or disappointment later. It’s up to you whether you make it a condition that the vouchers are redeemed within a specific period; many businesses do but some clients may find this unfair (we all have busy lives).
My advice would be to give clients some flexibility with gift cards. If they’ve had the card for seven months when you specify it should be redeemed within six months, it could be construed as unreasonable if you refuse them the treatment…but a five-year-old gift card could be a little different. Check your state laws on gift cards expiration dates as well to make you are doing what is required legally.
It’s up to you of course but if you look at a gift card from a new client as a way of building a new client relationship you can’t go wrong!